Capturing a Consistent Brand Vision for Corporate Photography Across Global Offices
When the international consulting firm Egon Zehnder (EZ) took on the challenge of rebranding their company, they turned to Camera 1 for world-class corporate photography. Egon’s European offices had an excellent creative vision. Camera 1 took that vision and delivered the highest quality of original photography of their team in the Northeastern US offices. No models, no stand-in, no stock photos. Just real business executives working their genius. The project was executed effectively and efficiently, producing a consistent set of photos to be used on EZ’s website and marketing material. Camera 1 is revered as the leading team of corporate photographers in New York City. Trusted industry-leading companies to deliver excellent photography for corporate marketing, events, PR, and executive portraits. On this project, the Camera 1 team traveled outsides out their Times Square photography studio, shooting on-site at Egon Zehnder offices in New York, Boston, and Washington DC.
Producing Orginal Corporate Photography is Real Executives for a Global Brand
Camera 1 was brought in to deliver high-quality imagery to be implemented across the brand and be consistent with work that had been done worldwide. We saw what they needed and delivered with a style that would seamlessly blend with work done elsewhere.
Camera 1 Values Long Standing Client Partnerships
Egon Zehnder has been a Camera 1 client for over 15 years. They have trusted Camera 1 photographers to deliver high quality work time after time. Whether it was an executive portrait of a new hire or a company-wide rebrand with a whole new look, Camera 1 has proven to be a reliable content partner. Camera 1 has maintained a great relationship with the marketing and creative team at EZ, collaborating and consistently delivering photography on spec and on time.
Camera 1 Creative Photography to Match Brand Aesthetics
Egon Zehnder planned to go in a new direction with their brand and website. The new look is a bit more high profile. So when it came to photographing their consultants, we kept the lighting natural and the space around the subjects open, airy, and bright so that it would blend perfectly with their new brand aesthetic.
Flexibility to Operate Professionally on a Tight Timeline
For the photo shoots in Washington DC and Boston, Camera 1 had to overcome some situational challenges with the location. The timeline was tight and the locations had not been scouted in advance. Within 30 minutes of arriving in the offices, the Camera 1 photographers were about to scouted photo shoot locations, set up the makeup artist station, stage the lighting, and get the first person ready on set.
Camera 1 Offers Creative Expertise to Help Clients Reach Their Marketing Goals
Camera 1 dove right into the project, making the photo shoots a pleasant and non-disruptive experience for everyone involved.
“We understand how valuable the time of executives and business consultants is, to ensure got what we needed we worked with two photographers on set – one shooting and the other as a second set of eyes monitoring the images on a laptop in real time. It was important for us to keep a creative eye out for additional angles and settings that would work well with the brands new look. Reviewing the photos on site also ensures that our clients are happy with the end result before we conclude the sessions.”
Corporate Photographer, Camera 1